Daniel Newberry
Founder & Owner
Unknown to many, the man behind our name used to be a professional fireman and a member of the rescue squad, a certified lifeguard and ski patrol. Perhaps it was that same fearless streak that sparked Dan to take a chance and start his screenprinting company. It began as a one-man print shop printing t-shirts right in his basement and has grown ever since. From screen-printing to sales, from management to estimating, Dan has dedicated much of his life to starting and maintaining an exceptional business. Dan is a devoted family man and enjoys spending time with his wife and their two sons. When you can't find Dan working at the office he may be enjoying one of his favorite pastimes – working out or mowing on his tractor.


 

Shiela Murphy 
Shiela personifies "grace under pressure". A strong background in sales and understanding of people makes her an exceptional manager of our team. Her warmth and professionalism are what our long-term customers appreciate and why they return again and again. Shiela works hard to keep our sales team sharp and on top of their game. Don't tell her we told you she spent a year teaching high school marketing students. That may be where she learned patience and her morale booster skills. When she isn't mentoring, team training or streamlining workflow, she may be with her husband cheering for her two daughters at their games.

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Lou Armentrout
Sales Executive
If she were a TV show it would be called, "Everyone Loves Lou." Friendly, funny, full of personality. That may be why Lou is the first face you see when you come visit our Daniels showroom. She works hard as our in house sales and cares for many of our customer walk-ins. Certified in search and rescue and a geo-caching enthusiast, when she's not spelunking or camping with her husband and two boys she enjoys cooking delicious meals for family and friends. Outside the office Lou's involved in many volunteer and church-related projects, it's hard for us to keep up with her.


Jennifer Holden
Sales Executive

Energetic, tenacious, a real go-getter. We believe Jennifer got a lot of her spunk being the youngest of a big family - eight children! She's also has an identical twin. Jennifer's friendliness and upbeat personality have won her accolades with coworkers and customers alike. Jennifer's tenacity and organizational skills make her invaluable to our in-house workflow and keep those of us on the road grounded. When she's not planning a large family gathering or working out in her yard she enjoys cheering her husband Carter at his Triton softball games..




Andrea Coffman

Sales Executive
Our queen of creativity - Andrea seems to possess an endless reservoir of innovative ideas. She has no problem tackling accounts from new angles and enjoys helping her customers think outside the box. Her vivaciousness, artistic flair, and ability to find that perfect product keep her customers coming back. You may not know that Andrea even has her own vintage clothing booth in Staunton. She enjoys traveling, loves dancing and restoring old houses.

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Kevin Long
Sales Executive

Hardworking, persistent, loyal. We're grateful for Kevin's steady presence that helps to balance out the female force at Daniels. Responsive, organized and efficient, Kevin is on top of every task. That's what most clients know about him. What they don't know is that Kevin won a shag dance contest and a Blues Brothers lip sync act as John Belushi. And that he's a huge disco fan. If Kevin's not working long hours in the office, he's enjoying time with his kids, basketball refereeing or maybe solving the world's hardest suduko puzzle.

Ginger Newberry
Sales Executive
Driven. Tenacious. Passionate. Her customers can't decide what they enjoy more - Ginger's fun personality or fabulous products. Where there's laughter in the office, there's usually Ginger. Her favorite saying is, "If you're gonna talk the talk you have to walk the walk". And walk the walk she does. Ginger's word is as good as done. With more than twenty years sales experience, Ginger maintains a happy client base. Ginger has many things to be proud of, her two children and the 25/+ year marriage to her husband, Tim.


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Terry Thomas
Sales Executive

Charming. Enthusiastic. Social butterfly. If there was ever an extravert, it's Terry. This sparkly blue-eyed gal doesn't know a stranger. Terry excels at building positive customer relationships and her bubbly personality wins you over in an instant. Customers appreciate her personal attention and care. Intense, dedicated, enthusiastic, she's crazy about her two kids and loves relating their latest antics to us. Outside the office Terry enjoys swimming, time with her family and a good Virginia Tech football game.



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Michele Dansey
Accounting
Organized, efficient, hard-working. Michele possesses a myriad of office management skills that the rest of us here find baffling. A native to Harrisonburg, Michele directs Daniels Accounts Payable and Receivable. Always ready to help, Michele handles countless daily demands of office life that make our jobs so much easier. Outside the office, she and her husband Rad stay very busy keeping up with their two boys and their dog, Biscuit.





Chris Reeves
Order Entry

Hard working, helpful, loyal. Chris is our good-natured, lovable order entry guru. Much of her work is behind the scenes, trouble-shooting orders for a seamless workflow. It's a tough job and it's safe to say Chris is usually the reason our customers get their products on time. We'll let you in on a secret to getting your job ahead in the cue. Try talking about the subjects closest to Chris' heart: Nascar, Jamie McMurray, John Bon Jovi and of course, her teen-age daughter, Taryn.


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Sheena Sours
Sales Support Specialist
Sweet. Soft-spoken. Our go-to girl. Sheena's strong work ethic and excellent customer service are what we love about her. Sheena assists with a myriad of in-house requests. People matter to Sheena and she believes in applying the golden rule whenever possible. A real country music enthusiast, Sheena loves dancing, spending time with family and friends and taking road trips. On one of those road trips she hopes to meet Kenny Chesney, her favorite country music singer of all time.

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Darin Bowman
Art Director
Where would we be without our art department? Herein lies the creative think tank where we take your ideas and make them come to life. Talented and technically adept, Darin enjoys helping our sales guys with their plethora of art requests. Technology is ever changing and Darin works hard to keep on top of the latest software. He's also a big sports enthusiast. Did we mention he married into talent? His wife, Karen, is a freelance writer, and they are proud parents of two little boys. Someday they would love to pool their talent to write and illustrate children's books. Right now they're enjoying watching their boys grow up.

Christy Falwell
Daniels Embroidery
Embroidery expert. Kind-hearted, dependable, and detail-oriented, this gal knows all there is to know about stitch patterns and thread count. Over a decade's experience as "Daniel's Digitizer. Christy is the brains behind our embroidery operations. Caring, consistent, hard working, she continues to keep up with new technology. Family is paramount and Christy enjoys spending time with her husband, Roger, and their three children.

John Spruhan
Screenprinter/IT Support
John is truly our Jack of all trades. Calm amid chaos, he oversees our screenprinting department, maintains our network, and puts out a host of technical fires throughout the day. That still doesn't cover everything. As a screenprinter his keen attention to detail makes his work stellar. As our IT support guy, he's ever patient in training us not so technical ones and getting us up to speed. John loves the great outdoors, so when he's not troubleshooting at the office he's probably out camping with his three kids, volunteering with his church, or enjoying a good football game.